5 social media trends you should try in 2024 to promote your art

There is a key element behind every social media strategy for artists and art businesses and recognizing that your audience not only engages with your artworks, there are several layers of identification that bring people to your content.

Your audience is not only interested in your art pieces, but in the story, the inspiration, the process, and even the people behind it, and this can turn into a leitmotiv for you social media content.

If you want to start 2024 with a new approach to your social media presence that strengthens your bond with your followers while aiming for a wider reach that brings the visibility you want and gets your art noticed online, here is a full list of trendy Reels, TikToks and short-form videos you can easily recreate from your studio.

All you need is your preferred mobile device and your artwork of choice, keep reading to learn more.

A sneak peek into your studio life

This is a great option especially, if you feel comfortable standing in front of the camera. Communication is a two-way street and sharing your POV (point of view) with the audience gives you a unique chance to establish a connection.

Grab your mobile phone, your camera, and tripod, take a few shots of your studio, and make sure to capture the little details, those things that make it your own: your art tools, your view from the window, even the coffee that accompanies you during your working hours.

In this example, artist Bridget Bradley made sure not only to showcase her artworks, but a full view of her studio and how she inhabits this space where her creative process flourishes.

Online art show navigation video

Capture potential visitor’s attention with an engaging video recording of your latest Virtual Exhibition. Just roam around the online art show with what could be a suggested or ideal route for the viewer, and make sure to give them a glimpse into the collection or artworks you are presenting.

This could be a key post on your killer digital marketing strategy to promote both in situ and digital exhibitions, capturing your audience’s attention way before your show doors open. In this example, we showcased this month’s featured exhibition “Balance of Shape | A Journey West” by artist Michelle Louis.

Reveal your finished artwork

Ready to show your latest artwork? Share your excitement with a short form video where you unveil the piece to your audience. Make sure to accompany it with an interesting caption where you explain the process behind the artwork, the medium, the inspiration, and the subject. Check how artist Sergio Gomez does it, with this example.

This could be a frequent post on your social media calendar, one that your audience can easily recognize with a catchy title and hook like “POV: unveiling your latest artwork”. Need some further inspiration? You can use digital tools like ChatGPT to create a short script and even the caption of the video.

An endless loop of artworks

Endless loop videos are one the trendiest styles of Reel and TikToks, having a wider engagement and achieving a higher reach. If you want to share a deep view of your artworks and style, this can be the right option for you.

Wildlife photographer Chase Teron has a solution for artists, creatives, and print-sellers that involves a quick hack using Room Mockups to create loop videos or gifs showcasing a series of artworks.

You can follow Chase Teron’s tutorial with this exclusive ArtPlacer Academy Challenge where he explains step-by-step how to “Create an engaging Reel with your Room Mockups”. Take the lesson by logging into your ArtPlacer account or starting your free trial.

Behind the scenes: how your artwork came to life

Potential collectors and people who identify with your art are not only interested in the pieces themselves but in the process that made it happen and the person involved in it, that’s why behind-the-scenes Reels and TikToks are such compelling pieces of content that open a window into your world and experiences.

Check in this example how artist Frances Ryan showcases not only the finished piece but the process behind certain details in the artwork, the materials and tools she used, and even her painting technique.

Now that you know the trendiest TikTok, Reels and short form video posts for 2024, you can start working on your content calendar and creating videos that will engage your audience.

Originally published at artplacer.com